10 Trends Shaping the Future of Healthcare

What sounded futuristic yesterday is increasingly commonplace today. In many cases, the transformation has been so seamless we expect our personal devices to perform tasks beyond their current capabilities. Here at Cloudticity, we’ve identified several trends that are shaping healthcare.

Shaping Healthcare

1. Healthcare for Everyone

Despite some resistance, the idea of healthcare for all is being widely accepted, and is likely to become the norm. More insured Americans means more consumers using technology to educate themselves on plans, providers and treatment options.

2. More Social Media Usage

We’re addicted to online networking. But unlike consumer brands, federal regulations had a noose on what pharmaceutical and healthcare companies could do online. That’s changing. Look for more interaction and customer support.

3. Lifestyle Data Monitoring Is Changing Behavior

Wearable and portable devices tracking personalized data are motivating posited lifestyle changes. Behavior change used to be the holy grail of healthcare marketing; now it’s readily attainable.

4. Mobile Platforms

If data and content aren’t mobile friendly, don’t bother. From Boomers on down, the mobile device is the go-to tool for information. In healthcare, devices are ubiquitous in brick-and-mortar health clinics and in the field.

5. 3D Printing

User friendly and cost effective, 3D printing is already hard at work in medicine — from implants to prosthetics.

6. Wearable’s That Monitor And Connect For DIY Care

The assiduously fit may sport their fitness wearables at health clubs, but these smart devices can also hold and transmit important health data for improved and sometimes instantaneous healthcare decisions by both you and your practitioner.

7. Improvements In Privacy Without Sacrificing Convenience

Cybersecurity is a hot issue in every industry, not just healthcare. Now that patients have come to expect on-demand, electronic data, more healthcare providers are relying on systems experts, like Cloudticity, to build and maintain secure systems.

8. Big Companies Are On Board

From technology giants like Amazon Web Services to social media companies, the big names are clamoring to give health-savvy consumers everything from online health forums to cloud data management. More competition often leads to more innovation.

9. Virtual And Augmented Reality

Video content that can play anywhere, and other technology platforms in this space, can increase medical training and development in previously unreachable locales — from inner cities, to rural villages in Africa. It may indeed seem as though we’re leaping through a time continuum.

10. Research-Oriented Marketing

Healthcare marketers are realizing that investing in research helps target specific audiences for optimum results. For pharmaceutical manufacturers this can highlight products in an increasingly competitive marketplace.

10 Trends Shaping the Future of Healthcare

Does e-messaging technology alienate the elderly?

Technology has opened doors when it comes to the way people communicate with each other. In the medical field alone, the implementation of electronic medical records and e-messaging has helped improve the quality of care patients receive by allowing physicians the ability to instantaneously view patients’ medical records so they receive the best treatment possible.

While these technological doors have been opened to tech savvy individuals, it appears they remain closed for many, particularly the elderly. In 2012, a Pew Research Center study found that only a little more than half of adults ages 65 or older were Internet users. In 2014, that percentage rose to 59 percent. With so many senior citizens not taking advantage of online tools, it appears those who truly need the most medical attention may be missing out on these helpful advances in communication.

An article by the Journal of the American Medical Association titled “Effects of Computer-Based Clinical Decision Support Systems on Physician Performance and Patient Outcomes” stated that electronic medical records had the widest range of capabilities and the greatest potential for improving health care quality when compared to other methods of record-keeping. It also stated that among the most common forms of electronic tools used by the medical community were electronic health record documentation, prescription ordering, care management reminder systems, and messaging services. These instantaneous uses allow faster care that in turn means better quality for the people who need it. But while more people are becoming tech savvy, there are still large numbers out there who may never make use of these forms of digital communication.

texting and the elderly, does technology alienate the elderly?

Besides the technology gap many seniors face, there is also the problem of physical disabilities stopping them from taking advantage of online tools. According to the Pew study, about 40 percent of seniors indicated they had physical or other health conditions that made using and reading online content difficult. When the roughly 77 percent who reported they would need someone to help them use technology are also considered, it becomes clear that these technological conveniences are out of reach for many of the people who need them most.

Whether on the physician’s side or the patient’s, the use of electronic medical records and communication is going to continue to grow. It is incumbent on medical professionals — and the technologists they work with — to ensure that these tools can be used by as many patients as possible, no matter their age or infirmity.

Cloudticity designs, builds, manages and hosts applications for the health care field on Amazon Web Services (AWS). The company is the only Amazon partner that focuses exclusively on building HIPAA and HITECH solutions for AWS. The Cloudticity team is highly skilled at creating up-to-date technology that makes a tangible difference in people’s health and well-being. For more information on Cloudticity’s services, visit Cloudticity.com.

Does e-messaging technology alienate the elderly?

What is Telemedicine

Telemedicine began more than 40 years ago with hospitals that were dedicated to extending care to patients who lived in remote or inaccessible regions and were unable to come into an office setting. The rapidly advancing technology field, combined with the commitment to serve patients wherever they are no matter what type of medical help they need, has led to the spread of telemedicine. It is not unusual to see telemedical care, consultation, and supervision as an integrated part of standard procedure in all types of health care environments, as well as in homes and workplaces.
[h2] What is telemedicine?
Telemedicine is the exchange of medical information between sites through electronic or other types of communication technology for the purposes of improving patient health outcomes. This may be in regard to a single patient or future patients. Interactions may occur through smart phones, email, two-way live video or video conferencing, wireless platforms, or other types of interface technology.

What is telemedicine? Patient and caretaker engaging in telemedicine

Services offered through telemedicine

In today’s technologically savvy medical environment there are numerous services that can be conducted via telemedicine. Primary care and referral services can be provided through conferencing with patients, allied professionals, or referral sources, including consulting on diagnostic images and findings for the purpose of diagnosis. Remote patient monitoring can be used to discreetly collect data on a person’s health that can be transmitted to local health care facilities to supplement home health care with visiting nurses or other health care professionals. Consumer health education can be provided via telemedicine services so consumers can access health information and be referred to discussion groups or peer support groups. Medical education can be provided for continuing education of medical professionals both locally and in remote areas.

Benefit of telemedicine

There are a number of benefits of using telemedicine including:

  • Increased access: Increased access to health care professionals and information is important for patients, but increased access between health care providers is also important to increase communication and gain specialty consultations, especially in rural areas.
  • Improved outcomes: Studies have demonstrated that many services are as good as in-person consultations when offered through teleconferencing. Telemedicine also can be used to increase contact through supplemental services to traditional health care options, thereby improving short- and long-term outcomes. This method has been shown to result in greater satisfaction than when traditional means are used alone.
  • Increased efficiency: Telemedicine can be used to do pre-appointment screenings and update medical histories, improving work flow that is often disrupted by normal daily fluctuations in patient appointments.
  • Cost effectiveness: Telemedicine can reduce health care costs through better management of chronic diseases, decreased number of emergency room visits, reduced travel times, and decreased frequency of hospitalization.
  • Patient Demand: One of the biggest benefits of telemedicine is meeting patient demands. Patients want telemedicine. These services offer consumers the ability to consult with providers they might not otherwise have access to and the ability to check in with providers for fast feedback about medications, symptoms, and side effects without the need for a face-to-face appointment.
What is Telemedicine

Social Media Guidelines for Physicians

Social Media for Physicians

Social Media for Physicians: Guidelines for Success

Social media is everywhere, but should it be used by Healthcare professionals to connect with their patients? This topic has received a lot of attention recently, and the debate about whether or not it is professional has been opened. If patient care can be improved by using social media and it can be used professionally, shouldn’t it be used? We’ll cover how to approach social media professionally in this article, providing tips and best practices for industry professionals in the Healthcare industry.


According to the online physician community QuantiaMD, physicians are extremely engaged with social media. A reported 90 percent of physicians peruse at least one social media website for personal use and about 65 percent use it professionally. Even more say they have an interest is using social media professionally.

Ethical guidelines and tips

Healthcare professionals can harm their careers by not using social media responsibly. Striving to control and uphold a professional online reputation and being proactive is highly recommended.

When using social media to connect with patients, the following guidelines should be followed:

  • Physicians and other Healthcare professionals should keep their personal and professional identities separate. This means that it is not advised to “friend” patients on social media or contact them in any way, or to call them out by name while posting on social media.
  • Physicians and other Healthcare professionals should not text patients for any medical care except in rare circumstances where the patient not only has given consent, but it is imperative.
  • Email and other similar digital interactions shouldn’t be used unless express consent is given.
  • If approached by a patient to give medical advice online, physicians should encourage the patient to visit the office or the nearest hospital or urgent care. Discretion should be used on a case-by-case basis.
  • Having a professional online profile on social media can be used to control a good online presence and create a good first impression before an initial patient encounter.

Benefits vs. repercussions

Email can provide patients with quick answers to non-urgent issues but using email to communicate with patients brings up several confidentiality concerns. Other concerns include unprofessional interactions that aren’t face-to-face, the misinterpretation of medical advice, and potential ambiguity. Before communicating electronically, a physician should consider if the repercussions are worth the immediacy.

By following the guidelines above, Healthcare professionals can take a proactive approach when controlling their online presence while still acting professionally.

Social Media Guidelines for Physicians

E-Health Communication

E-Health Communication

E-health communication: Overview

E-health communication broadly refers to the electronic methods of communication practiced by professionals in the Healthcare industry. Because it is such a new practice, the exact definition of e-health communication is up for debate. Some Healthcare professionals argue that it’s a broad term that encompasses any of the ways in which Healthcare professionals work with Healthcare data electronically, while others say it’s the use of the Internet when working within the Healthcare profession. E-health communication also can refer to the usage of Healthcare applications on a mobile device, and this is usually referred to as mHealth.

The E-health debate

E-health has been defined as any mash-up of medicine, Healthcare, and technology, and can include the following:

  • Keeping electronic health records, allowing communication among Healthcare professionals (specialists, RNs, GPs) to widen.
  • Diagnosing, working with treatments, and receiving lab and test results electronically.
  • Working with prescriptions and sending them out to other Healthcare professionals.
  • Sending out information regarding protocols when diagnosing and treating patients for other Healthcare professionals.
  • Telemonitoring and telemedicine, or the practice of diagnosing conditions from a distance.
  • Using health informatics, or the practice of searching for medical resources online or over a network.
  • Reading, tracking, and managing knowledge of the Healthcare industry.
  • Collaborating and sharing virtual patient records for special types of care.
  • Using smartphones to collect, study, monitor, and aggregate health data with other Healthcare professionals.
  • Keeping large amounts of data using “grids,” or powerful data management programs, in order to manage heterogeneous data.
  • Managing and scheduling appointments electronically.

E-health and privacy

No matter what the exact definition may be, most Healthcare professionals can agree that the usage of e-health software and tools presents unique privacy concerns. When patient records are kept and shared electronically — especially EPR records, or electronic patient records — the line of confidentiality is blurred.

What’s worse, there is also the concern of in-industry jargon ­— the terms a primary physician is accustomed to using is bound to be different from the terms a surgeon uses. As e-health communication continues to mature, so does the need for the standardization of the communication between industry professionals. Various standardization methods have been put into use, including certain coding schemes to refer to the jargon and a method for international Healthcare standards. Systems detailing these types of standardization are called Health Information Exchange, or HIEs.

As the standardization and methods for E-Health communication matures, so will the definition of the term and the protocols for privacy.

E-Health Communication

10 major benefits resulting from telehealth

Telehealth Benefits

Benefits of Telehealth

We at Cloudticity are leading the way in designing, building, managing, and hosting applications in the healthcare field. By embracing technology’s ability to make communication easier between patients and healthcare providers, we help all those involved provide better services and enhance the traditional level of healthcare.

One of the technologies we have integrated into our systems is the use of telehealth services. Defined by the Health Resources and Services Administration as the use of electronic information and telecommunications to support long-distance clinical healthcare, this new way of connecting patients and healthcare providers enhances patient and professional health-related education as well as public health and health administration services.

In an effort to help people better understand how telehealth helps raise the effectiveness of healthcare, we have prepared a list of 10 major benefits resulting from this technology. While this list does not incorporate every beneficial action of this system, it does help shed some useful insight into what this technology is doing to change the way healthcare is provided.

The benefits to patients

The goal of any healthcare service is to better patients’ lives no matter what type of situation they may be in. When it comes to telehealth, healthcare providers now have new access to communication that results in positive results. These include, but are not limited to:

  • Getting better outcomes: By using telehealth, patients now have timelier access to specialists they need to get the highest level of care associated with their clinical needs. With a world of information available at the touch of a button, patients no longer have limitations to the healthcare they can receive.
  • Reducing unnecessary actions: By avoiding unnecessary admissions and readmissions through remote monitoring and consultations, patients are better able to manage their health situations from the privacy of their own home.
  • Avoiding unnecessary transfers: With remote access to healthcare providers, patients have the ability for specialists to determine if a patient’s best interests lie in finding care in their local area, or elsewhere. This allows patients to remain closer to support systems such as their network of family and friends.

The benefits to healthcare providers

  • Extending reach: By providing remote access to patients, a doctor’s reach is literally limitless when it comes to providing expertise to the people that need it.
  • Increasing revenue: In some cases, healthcare providers may be able to earn on-call pay through teleconsulting.
  • Saving time: When a healthcare provider does not have to travel between facilities to see patients, they receive extra time in their schedules that helps with productivity and improvement of their services.

Benefits to the healthcare systems

  • Saving money: When specialist resources are used more effectively, the healthcare system experiences reduced costs. This not only helps avoid unnecessary steps; timely access to the right physician means extra time to help prevent adverse events.
  • Extending reach: Because telehealth uses common technology, the healthcare system can now increase the number of patients under its care and helps gain access to clinicians all over the world.
  • Gaining efficiency: With the help of reduced costs and a patient’s ability to gain access to the right clinician, the healthcare system will now be able to reduce inefficiencies that resulted from the old ways of doing things.
  • Helping save lives: The most important benefit resulting from telehealth is the ability to help as many patients as possible, thus saving lives. When more people have the ability to gain access to healthcare, and that healthcare system is more productive than ever, the level of healthcare patients get is increased to the greatest degree possible.

To learn more about telehealth services and how they can help your organization perform more efficiently, contact us today at Cloudticity. We look forward to providing you with more information.

10 major benefits resulting from telehealth